Creating a One-of-a-Kind Online Shopping Experience at Fabletics

If you have bought sporting apparel at Amazon recently, you know how challenging this process has become. It is difficult to know how the items will fit until you have them in your hand, and more often than not you return them to find your size is now out of stock or discontinued.

 

Women have found a new way to shop that is unlike anything they have experienced in years, and it is all thanks to Fabletics.

 

Fabletics was co-founded by Kate Hudson, and has transformed the sports apparel buying experience. With super low prices and free shipping on all orders, you might want to take a closer look at how this company is changing the way you shop for yoga pants and workout equipment.

 

To start, your very first order is only $25 with free shipping. So that $149 yoga pants set you have had your eye on will be delivered to your door for $25 shipped. Fabletics has taken the reverse showrooming and made it part of their appeal. It works like this, you hit a showroom and find some workout apparel you want but are not ready to buy. The store automatically places those items in your online shopping cart, so the next time you log into your account, there are all the pieces of apparel you already tried on and love.

 

After your first order has been delivered, you are encouraged to return to the Fabletics website and fill out a Lifestyle Quiz. Once completed, you are now a VIP member who will enjoy everything they sell for $49.95. That means the 2-piece yoga pants set you just saw in the store for $123 is yours for $49.95 with free shipping. Compare that to Amazon, where Prime members get 2 days shipping at a cost of $79+ a year. What kind of VIP treatment is that?

 

Where Fabletics really raises the bar is with the shopping assistant you are assigned after becoming a VIP member. The sales associate will match a new item each month with your profile quiz answers, and add it to your cart. If you want the item, you checkout as usual. You also have the option to pass on it or skip shopping this month. Nothing ever ships from Fabletics without your approval first.

 

Let’s take a look at what women around the country are saying about their unique Fabletics shopping experience.

 

Gina commented at Krazy Lady coupon, “I keep coming back each month just to see what items my sales team pick out for me. I have not been disappointed yet!”

 

Victoria commented at Trust Pilot, “I love the quality of the items I order at Fabletics. Everything is durable and I look great when I head to the gym to get in a workout.”

 

Susan remarked at A Foodie Stays Fit, “The prices can not be beat, the shipping is free, the merchandise is high-quality, and Kate Holmes is associated with the company! I love everything about shopping at this website.”

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