Desiree Perez Fights To Win A Place At The Top Table Of The Entertainment Industry

For more than 20 years, Desiree Perez has been standing beside rapper and entrepreneur, Shawn “Jay-Z” Carter as the business advisor and chief negotiator for SC Enterprises and from 2008 for the Roc Nation record label. One of the aspects of the work of Desiree Perez that has drawn admiring glances from across the entertainment industry is the ability of the member of the Hova Management Collective that oversees Roc Nation’s work is her ability to maximize profit margins while making sure each individual artist has their integrity remain intact after every decision is made.  Check for additional article.

The close working relationship Desiree Perez and Jay-Z have built up over the course of their more than 20 year partnership is now being matched by a new business partnership being created by Desiree Perez with singer and actress, Rihanna; the trust between the two has been built with the negotiations completed by Des Perez with the Samsung company who eventually provided an estimated $25 million in sponsorship for Rihanna’s “Anti” World Tour.  Click on for a related article.

The continued partnership agreement signed between Roc Nation and Live Nation that began in 2008 with a $150 million 10 year deal allowing Desiree Perez to work to develop the artists signed to the label in the best possible way. Continue reading about this on

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Desiree Perez is one of the best-known executives in the entertainment industry, a fact that is all the more astounding when one considers the industry is still dominated by male executives who head most companies. Over the course of her more than two decades in the entertainment industry, Desiree Perez has developed her career as a leading executive who is among the most respected for her negotiating skills that have helped Roc Nation become one of the most successful in the world.  Keep updated with her recent timeline activities, hop over to

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