Doe Deere has rightfully earned her title as the “Queen of Unicorns” which has somewhat morphed into a signature mascot for her colorful makeup brand, Lime Crime. She has managed to gain a massive fan and customer base for her company which continues to growth and thrive. Doe recently did an interview with Guest of a Guest to recap her journey to success as well as nuggets of inspiration for following ones dreams.
Doe currently resides in Los Angeles but lived in New York City from 1998 to 2012 after moving from Russia at the tender age of 17. She moved to the Big Apple to pursue dreams of becoming a famous musician. Although that aspiration was short lived, she was fortunate enough to form a close bond with one of her bandmates that would eventually become her husband and business partner. Doe has stated that the two work exceptionally well together
Although Doe exchanged her music dreams for colorful makeup, she stated it was a “beautiful thing”. Her short lived music career taught her marketing skills and gave her a hunger for having an audience which would becoming useful when she would later launch Lime Crime.
While in NYC, Doe lived in Manhattan and Brooklyn. She also attended an NYC fashion college and majored in design.
Doe stated that she was always ambitious and imaginative. She recalls her earliest business venture when she was just 13 years old. She managed to sell temporary tattoos to her classmates and convinced them that having such a thing was “cool”.
Doe launched Lime Crime nearly a decade ago. She stated that she was having difficulty finding the colorful makeup that suited her vibrant taste, so she took matters into her own hands and formulated her own. She posted her makeup looks online and discovered how many girls felt the same way she did about bright makeup. Lime Crime became profitable for this very reason. Lime Crime makeup gives individuals freedom of self-expression without the fear of judgment or criticism.
Doe Deere has stated that the best way to reach your truest potential is to tune into your unique skills and abilities. She believes that every person has something to offer to the world that no one else can. She also feels as though people should always follow their heart and to “go where they love”.
The Lime Crime brand is a reflection of freedom and self expression.