Waiakea Hawaiian Volcanic Water is a water brand that was launched in 2012. Two years after its establishment, the company’s productivity rose to 5,000 percent. This growth is attributed to the brand’s charity work and sustainability practices.
As a premium water brand, most of Waiakea’s clients are from the United States. The company distributes bottled water to over 2,000 stores. In celebration of the tremendous growth, Waiakea launched a new manufacturing plant.
Ryan Emmons is the brains behind Waiakea Hawaiian Volcanic Water. He said that his company had accomplished a lot in a few years.
Organic Authority also said that he also pointed out how Waiakea Water advanced from distributing a couple of thousand cases in one year to distributing over 120,000 cases. Emmons also said that the firm’s growth would expand its services to serve African communities with clean water.
Partnership with Pump Aid
Besides its unique sales and marketing strategies, Waiakea grew productively due to its partnership with Pump Aid. The partnership allows Waiakea to donate 650 liters for every liter of clean water sold. Waiakea water contains a higher composition of minerals, alkaline, and electrolytes. The water is usually packed in bottles that are recycled under the rPET initiative.
Waiakea’s Yearly Growth of 170 Percent
Emmons said that Waiakea’s growth could also be attributed to the company’s uniqueness. He gave an example of when the firm was certified CarbonNeutral. Emmons said that the certification is usually granted to companies that adhere to sustainability and ethics principles in production.
According to Baby Boomster, Waiakea Water usually records a yearly increase of about 170 percent. The company’s products are readily available in stores such as Wawa and Whole Foods. These products will also be available in international stores of selected countries in the future. Based on the sales increase, Waiakea was worth more than $10 million in 2014.
One exciting factor about Waiakea water is that its products are sourced from the Mauna Loa Volcano. The volcanic mountain has rain and snowmelt water that is normally tapped for processing. Waiakea has been praised as one of the brands to focus on selling water rich in electrolytes and minerals.
Apart from soft mouth-feel, Waiakea spring water has numerous health benefits. According to the founder, Ryan Emmons, the company also cherishes giving back to the community. For instance, Waiakea and Pump Aid recently toured remote areas of Ethiopia and Nepal that suffered from water shortages. During the tour, the two companies installed pumps to serve more than 600 families in these regions.