One of the most hated members of the beverage industry; bottled water makers don’t have it easy. Bottled water is one of the most popular drinks in the world among consumers, yet the market isn’t an easy game. A big hole in the market was seen by Ryan Emmons, founder of Waiakea Hawaiian Volcanic Water. That hole needed to be filled by his company, one with a base of socially conscious elements. Learn more about Waiakea Water: http://www.grubstreet.com/2017/01/whats-the-best-bottled-water.html?mid=twitter_grubst
According to PR News Wire, Waiakea water nailed every component by giving consumers a sustainable product that holds health benefits. The packaging is environmentally friendly and the company itself gives back to the community. As a young boy in an industry full of older men, Ryan Emmons needs to create a company that made consumers happy on multiple levels.
Within three years of its founding, Waiakea water achieved a 4,000 percent growth. For the 25 year old, that is no small feat. The company’s annual growth rate is around 170 percent. His small company began by selling a little over 2,000 cases each year to selling more than 122,000. Waiakea’s current value is estimated at around $10 million, the exact amount in miles of ocean that surrounds the source of Waiakea’s water.
Organic Authority has it that Waiakea springs their water from one of the most sustainable resources on the planet. Their water comes from the rain and snowmelt on the peak of the Mauna Loa volcano, in Hawaii. That water passes through almost 15,000 feet of volcano before it reaches the Waiakea facility. This journey gives the water a unique composition, full of potassium, calcium, and magnesium. It’s also packed with electrolytes and is naturally alkaline.
The company is also based on its social responsibilities. Waiakea shares their wealth with their charity partner, PumpAid. For every liter of water that is sold, Waiakea donates 650ML of water through PumpAid to give to African communities in need. Thus far, Waiakea has helped donate more than 500 million liters of clean water to underprivileged areas.
Waiakea water packaging is also eco-friendly. Not only is their packaging made entirely from recycled bottles, but it also takes almost 85 percent less energy to manufacture those bottles than any other company. Their water source replenishes itself every 30 days, at a recharge rate of 1.4 billion gallons of water per day.